Purpose and Commitment

At Bergström Education, integrity is at the core of everything we do. As educators, coaches, and digital facilitators, we recognize the trust our clients and collaborators place in us. This policy outlines the ethical foundation upon which we operate and defines how we protect the interests, privacy, and dignity of all individuals and organizations we work with.

Our commitment to integrity extends across every interaction – from initial contact to long-term collaboration – and includes how we handle information, conduct ourselves professionally, use technology responsibly, and foster an inclusive and respectful learning environment.

1. Professional Ethics and Conduct

We adhere to the following principles in all aspects of our work:

• We act with honesty, transparency, and accountability in all professional dealings.

• We maintain clear boundaries in client relationships, avoiding conflicts of interest or any behavior that could be perceived as exploitative or unprofessional.

• We uphold high standards in communication – being timely, respectful, and constructive in all feedback and collaboration.

• We do not make misleading claims about our qualifications, services, or results.

• We respect intellectual property, giving proper credit and never copying or misusing others’ work or ideas.

2. Confidentiality and Data Privacy

Protecting our clients’ and partners’ information is of the highest priority. Therefore:

• All personal, business, and project-related information shared with Bergström Education is treated with strict confidentiality.

• We will not share, sell, or distribute client data to any third party without explicit, informed consent, except where required by law.

• Client recordings, course materials, strategies, or digital assets are never reused, referenced, or shown publicly without prior permission.

• Secure storage, strong passwords, and GDPR-compliant tools are used for data handling, communication, and content management.

3. Use of Technology and AI Tools

We use technology as a tool for empowerment – never manipulation. Our values when integrating digital tools include:

• Transparency: We clearly communicate when AI tools (e.g., chatbots, automated transcripts, editing tools) are used in our services.

• Consent: We only use AI-based systems (such as Descript, ChatGPT, Zoom recording, Myflow analytics) with the informed consent of participants or clients.

• Purpose-driven use: Technology is always used to support learning, creativity, communication, or productivity – not to replace human empathy or decision-making.

• Data protection: We assess the privacy policies of the tools we use and choose services that comply with data protection regulations.

4. Inclusivity and Respectful Learning Environments

Bergström Education is committed to fostering inclusive, supportive, and empowering spaces. To that end:

• We actively promote diversity, equity, and inclusion in all our educational materials, events, and collaborations.

• We do not tolerate discrimination, harassment, or exclusion based on gender, ethnicity, nationality, age, religion, disability, sexual orientation, or any other personal characteristic.

• We encourage open dialogue, respectful disagreement, and feedback that supports mutual learning and personal growth.

• Accessibility considerations are made wherever possible to ensure that our materials, presentations, and platforms are usable by all.

5. Client Relationships and Boundaries

We value long-term, trust-based relationships with our clients. In doing so:

• We provide clear agreements that outline expectations, timelines, and deliverables.

• We respect the autonomy of each client and never pressure anyone into decisions or services.

• If we are not the right fit for a project, we communicate this honestly and may recommend another provider.

• We offer transparent pricing, no hidden fees, and always discuss scope changes before implementing them.

6. Continuous Development and Accountability

• We commit to ongoing professional development and staying updated with best practices in education, digital facilitation, and ethical technology use.

• We welcome and take seriously all feedback or concerns related to integrity, and address them swiftly and fairly.

• We strive to lead by example – demonstrating the kind of responsibility and professionalism we expect from the wider industry.

Contact and Concerns

If you have any questions, concerns, or feedback regarding this Integrity Policy or our professional conduct, you are welcome to contact us directly:

Bergström Education

Email: eric@ericbergstrom.com

Website: ericbergstrom.com

All inquiries will be handled with discretion and respect.

/Eric